google Insights

With Google Insights for Search, you can compare search volume patterns across specific regions, categories, and time frames.

Choosing advertising messages
Insights can help you determine which messages resonate best. For example, an automobile manufacturer may be unsure of whether it should highlight fuel efficiency, safety, or engine performance to market a new car model.

Examining seasonality
Insights can be used to determine seasonality. For example, a ski resort may want to find out when people search for ski-related terms most often. The results are fairly consistent throughout the years: interest picks up in August and peaks in December and January. With this information, the ski resort can anticipate demand and make informed decisions about the appropriate allocation of everything from its advertising budget to staffing to resort resources.

Creating brand associations
Insights can be a helpful tool in creating brand associations. Take, for example, an advertising agency that needs to build a compelling advertising campaign for its client, a computer hardware company. The agency needs to know what competing brands are doing: how should they position their client’s product against them?

Entering new markets
Insights can be useful in determining a new market. A wine distributor may be looking to expand into new markets. By entering in wine + vino, and comparing the data across multiple countries, such as Argentina, Mexico, Spain, and Venezuela, the distributor can get a sense of where interest is more prevalent.